Startup Fundraising: Equity as Currency - Preview

The Startup Fundraising Workshop Series is hosted by the Denton Angels investor group at Stoke, a coworking space and entrepreneurial hub in Denton, Texas. Each workshop will be focused around a startup fundraising topic, geared toward helping local startups and small businesses grow and develop.

Startup Fundraising: Equity as Currency

The third workshop in the Startup Fundraising series will be held at Stoke on Thursday, December 13th from 1 PM to 3 PM. Marshall Culpepper, CEO and cofounder of Kubos, a satellite software startup in Denton, will cover the topic of “Equity as Currency.”

What is Equity?

Simply put, equity is the value of one’s ownership in a personal or business investment. Equity can be considered any or a combination of the following:

  • Company stock, and other types of investment products that can be sold

  • Capital that is contributed by the owners/founders, or the difference between a company's total assets and its total liabilities

Having equity in a company means that you have a stake in the business and want to see it grow and succeed.

Who Gets Equity from a Startup?

Startups will typically offer equity to some combination of the people in the list below:

  • Co-founders

  • Advisors

  • Investors

  • Employees

Not all startups will offer equity to advisors, investors, and employees, but all will have to determine how to structure and divide equity among co-founders.

Equity as Currency

During the December 13th Startup Fundraising Workshop: Equity as Currency at Stoke, learn from Kubos CEO and co-founder, Marshall Culpepper, how a new company can create and allocate stock to help them achieve the following:

  • Find co-founders

  • Recruit advisors and employees

  • Raise a round of financing

  • Retain and reward employees

Marshall Culpepper headshot.jpeg

Marshall Culpepper is the co-founder of both Kubos, a satellite software startup in downtown Denton, and TechMill, a nonprofit organization for Denton Tech Builders. As the original organizer of the Denton Jelly, LittleDOCC, and Bootstrap Denton, Culpepper is an active member of the Denton community, mentoring students and local entrepreneurs about writing software and building startups.