While the weather is heating up, you may be noticing a cool down in terms of customer engagement with your small business. As this tends to be the time many people are taking vacations, it means they’re spending less money elsewhere. Although this can feel discouraging or just stressful in general, there are definitely opportunities here. Here are some things you can do during The Summer Slump to make sure your business is ready to fall forward into Q4.
FlintConf 2019 at Stoke - photos by Will Milne
Dive into Marketing
Dive into marketing efforts, using creative and captivating campaigns to keep your brand visible during the summer months. Consider offering seasonal promotions, collaborating with influencers, or hosting events that align with the relaxed summer vibe. But most importantly, this is the perfect time to really have fun with your marketing. Take chances, lean into organic content, consider your brand’s voice. With AI on everyone’s mind, it’s nice to see a person behind a brand.
Summer Strategizing
With Q4 quickly approaching, this is a good time to look back at the goals you set for yourself and your business at the beginning of the year. Take stock of what you’ve accomplished, what’s in progress, and what you still hope to achieve. Analyze your performance, customer feedback, and marketing efforts to identify improvements. Make an effort to remain aware of industry trends and competitors as this will help you discover distinctive ways to set yourself apart. Additionally, take a moment to evaluate your financial well-being and maintain flexibility in your strategies. Using your down time to strategize and plan will position your business for even more growth and achievement in the upcoming quarter. By doing so, you'll be well-equipped to tackle new challenges and achieve even greater accomplishments in the months ahead.
Soak Up New Knowledge
Take advantage of the relatively quieter period to invest in your professional growth. Consider enrolling in workshops, trying out new tools, or developing new skills that could benefit your business. The business landscape is constantly evolving, especially in the digital age, so staying up-to-date is essential for maintaining a competitive edge. Use this time to attend Stoke’s Coffee + Convo, a virtual casual morning meetup with entrepreneurs, experts, and peers.
Sweat The Small Stuff
Use this opportunity to tackle the tasks you may have put on hold while focusing on day-to-day operations. Update your website, refresh your branding, or explore new product ideas. Addressing these neglected aspects of your business can have a positive impact on your overall success. Devote energy to your passion project, you have the time.
Reconnect and Recharge
Everyone needs a break - take yours. Stepping away from the daily grind will allow you to return with renewed energy and a fresh perspective on your business. Use this time to reconnect with old collaborators, attend networking events, or seek guidance from mentors. If you run your small business from home, this could be a good time to consider a change of scenario with a day pass at Stoke. You may reignite your fire along the way.
FlintConf 2023 at Sunago Bell - Photos by Will Milne
Don't let the slower pace discourage you; embrace it as an opportunity to shine brighter. Get creative with your marketing, reflect on your goals, and take time to learn and grow. It's the perfect chance to tackle those long-overdue projects and connect with old pals. So, as you soak up the sun, let your business soak up success. When Q4 rolls around, you'll be more confident, more prepared, and ready to rock the upcoming months.