Running a small business or creative venture often starts with passion. You have an idea, a skill, or a vision—and you dive in. But as you move from “I think this could work” to “I’m building something real,” there’s one question that becomes more and more important:
What’s the plan?
We’re not talking about a stuffy 30-page business plan. We’re talking about clarity. Direction. A way to define what your business is, who it's for, how it makes money, and where it's headed. Whether you’re just starting out or have been in business for a few years, having a plan—any plan—can be a game-changer.
A Plan Is Not a Cage. It’s a Compass.
One of the easiest tools to use is the Business Model Canvas —a one-page framework that helps you map out the key parts of your business, like your customer segments, revenue streams, and value proposition. It’s perfect for visual thinkers and busy entrepreneurs who need a bird’s-eye view of what’s working, what needs adjusting, and where to go next.
Regular Check-Ins = Smart Growth
Even a simple plan is only helpful if you revisit it. Your business isn’t static—it evolves, and your planning process should, too. At Stoke Coworking, we encourage members to check in with their business goals regularly. Are you still serving the right people? Is your pricing working? Does your marketing still reflect your mission? Taking the time to pause and evaluate ensures you’re building something that still makes sense—both for your audience and for you.
Whether you are just staring out, or you’ve been in business for years - it remains crucial that you take a point to step back and evaluate these components of your business, you might learn something new or have an idea for how your business can evolve and grow.
Planning Boosts Your Bottom Line
According to the Journal of Business Venturing, entrepreneurs who actively plan are 129% more likely to grow their business. Planning keeps you from spinning your wheels and helps you focus on what moves the needle—like targeting the right customers or refining your offerings. Planning isn’t about guessing the future. It’s about being intentional with your next steps.
You Don’t Have to Do It Alone
Not a "business person"? We see you and we welcome you into our community. We created Coffee + Convo—a monthly group mentorship session where small business owners and creative entrepreneurs come together to learn from each other and support entrepreneurs through all stages of starting and growing their business.
Each session covers topics like business planning, finances, branding, marketing, and more—giving you guidance, accountability, and a space to ask questions with peers who get it.
Let’s Build a Business That Works for You
Whether you’re sketching your first business idea or reworking your tenth offer, it’s never too late to create (or revisit) your plan. The clarity you gain can change everything. Join us at Stoke Coworking for work space, community, and programs that help you grow your business with confidence—one step at a time.
Come by for a coworking day or check out our next Coffee + Convo session. We’d love to see where your business is headed—and help you map out the next steps.