Your marketing message should communicate you and your company's value - learn how to accomplish this and more from a marketing expert.

This discussion-oriented Lunch + Learn will be lead by marketing expert, professor (and practictioner) of marketing at the University of North Texas, and Dentonite, Francisco Guzman. 

You'll learn

• Insights from case studies and Francisco's experience with entrepreneurs and small business owners

• How to identify the value of what you're really providing as an entrepreneur and translating that in your marketing

• How to approach marketing yourself/your business by applying the fundamentals that make marketing effective and intriguing

About the speaker: 

Francisco Guzmán (Ph.D, Universitat Ramon Llull-ESADE) is a Professor of Marketing at the University of North Texas. His research focuses on branding and social transformation; particularly on brand co-creation, brand equity, branding and sustainability, corporate social responsibility, public-private collaborations, and political branding. 

His research has been published in the Journal of International Marketing, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, and Harvard Business Review América Latina, among others. He currently serves as the co-editor in chief of the Journal of Product & Brand Management.

Bring your questions and be ready to learn. This Lunch + Learn is free for Stoke members and $4 + processing for nonmembers. Lunch is provided and brought in from a local Denton restaurant. Please RSVP for your spot!